About Luke Turner
From “the kid who couldn’t read” to building a 7-figure fitness business and helping others do the same.
Founder of T2Fit and the Amplify Gym Mentorship, Luke Turner helps gym owners scale with clarity, confidence, and culture without burning out or losing what matters most.
It Didn’t Start With Success. It Started With Struggle.
I wasn’t supposed to make it this far.
I left school with zero grades, labeled “disruptive” and “stupid.”
I still remember the laughter when a teacher called me out in class and how, for years, I believed them.
Football was my identity.
When that dream ended, I drifted, surrounded by people living for the weekend.
Deep down, I knew I was meant for more, but I didn’t believe I could build anything meaningful.
Eventually, I found myself working in a commercial gym, just trying to rebuild from scratch.
Two years in, I had a thriving client base, until one morning a manager called me out, in front of a client, for opening early so she could train before work.
That moment lit a fire.
It was the push I needed to take control of my future.
In 2017, I opened my first studio.
No team. No investors. Just grit and a little bit of belief.
For four years, I was the trainer, the cleaner, and the marketer learning what it truly meant to build something from the ground up.
2020 Broke My Business.
But Built My Mind.
When COVID-19 shut everything down, I hit rock bottom.
My studio closed.
Revenue dried up.
And for the first time, I had no idea what was next.
Then I found a book I’d bought a year earlier - Man Up by Bedros Keuilian.
It had been gathering dust on my shelf.
I picked it up.
I read it cover to cover.
And I made a decision that changed my life.
That moment wasn’t about motivation.
It was about ownership.
I realised that if I wanted to change my results, I had to change me first.
From that day forward, I worked harder on myself than I ever had on my business.
I devoured books, changed my circle, and surrounded myself with people who lived at a higher standard.
Everything shifted. My mindset, my environment, my outcomes.
From Trainer to CEO.
By 2021, I opened a new T2Fit location. This time as a business owner and leader.
A few years later came the second.
Today, T2Fit operates with a team of 15, generating multi–7-figure revenues and impacting hundreds of lives every month.
But the biggest transformation wasn’t the revenue.
It was the realisation that my job wasn’t to build the business…
It was to build the people who would build the business.
The road wasn’t smooth.
Cash flow problems.
Staffing challenges.
Operational chaos.
But every setback became a lesson.
Every problem became a playbook.
And when my daughter was born, my entire definition of success changed.
It wasn’t about working more, it was about leading better.
What Drives ME
I’m fuelled by growth, leadership, and family and about three double espressos a day ☕.
My parents believed in me before I did.
My clients pushed me to aim higher.
And fatherhood reshaped everything.
My priorities, my patience, and my vision.
Because here’s what I’ve learned:
If you don’t develop the skills to solve the problem inside yourself, you’ll keep hitting the same walls no matter how many times you start again.
the next chapter: The Vision Ahead.
In the next decade, I’ll be speaking on stages, publishing a best-selling book,
and mentoring the world’s top SGPT gym owners, helping them build businesses they love and lives they don’t need to escape from.
When my kids read this one day, I want them to know:
Whatever their dad set out to do, he did it 100%.
And he always stayed true to his word.
Ready to Amplify
Your Gym?
If you’re ready to step into the CEO role, buy back your time, and build a business that scales beyond you, let’s talk.
“The ceiling in your business is the ceiling in you
— when you grow, everything grows.”
— Luke Turner
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